Be data-informed, not data-driven

Photo by Dan Dimmock on Unsplash

People bang-on about product managers needing to be data-driven. But like many things in building products, it’s more nuanced than that.

Being data-driven is simplistic. A machine can make decisions based on data. Algorithms can be made to choose the best path forward based on data. If it’s simple for a machine to do it, where’s your added value?

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Product Leader at YouCanBook.Me. Previously PatSnap, HYPE Innovation, Imaginatik, IBM. Love all things PM. South Coast, England.

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Tim Woods

Product Leader at YouCanBook.Me. Previously PatSnap, HYPE Innovation, Imaginatik, IBM. Love all things PM. South Coast, England.