Be data-informed, not data-driven

Photo by Dan Dimmock on Unsplash

People bang-on about product managers needing to be data-driven. But like many things in building products, it’s more nuanced than that.

Being data-driven is simplistic. A machine can make decisions based on data. Algorithms can be made to choose the best path forward based on data. If it’s simple for a machine to do it, where’s your added value?